The middleman who conect to dairy farmer in chiangmai. Always support them to make dairy product with quality and more over buy it at the high price We developed a brand strategy based on the story behind the farmer. Proud stands for the deliver that High quality dairy product from chiangmai. At the same time Proud take care and alway support farmer. This has allowed us to create an impactful brand that isn’t just about functional product benefit but also speaks to the brand’s worldview about story behind brand.