AEM Business is an all-encompassing provider within the events, entertainment, and amusement sector. They are committed to curating, promoting, and producing top-tier events and amusement facilities that prioritise strong family entertainment values. Their vision is to present world-class acts and experiential content in diverse cities, crafting extraordinary experiences where individuals of all ages can unite.
What we design
This concept logo is inspired by the idea of "people coming together to have an amazing experience" reflecting Apollo's vision. The logo uses a circular form, derived from Apollo's original logo.
The central circle represents the "Amazing Experience" provided by Apollo, while the surrounding half-circle symbolises people receiving what Apollo offers (Experi-
ence Base).
We chose a 3D render with vibrant colours, focusing on cool tones to align with the
brand's main blue colour. The use of 3D imagery adds dimension, making it modern
and suitable for an Entertainment Media company, with hologram-style colours
conveying a contemporary feel.
