The concept for the brand story of "Bright Star Academy" originates from perceiving the brand as a
space or environment dedicated to creative learning for children. "The Power of Play" helps children learn through hands-on activities. The Innovative Learning Playhouse is a dynamic space where education transcends traditional classroom boundaries. Here, children engage in creative exploration, developing critical thinking and real-world problem-solving skills.
What we design
In this project, we designed two sets of logos.
The first logo is for Bright Star Academy, featuring a sparkle icon symbolizing a space that ignites and fosters children’s imagination. This aligns with the brand’s mission to provide a fun-filled learning experience.
The second logo is for DASTEM, which represents the various fields of interest for children: Dance, Art, Science, Technology, Engineering, and Math. Each discipline is represented by an icon within the logo, allowing for flexible use and adaptation.
We also designed graphic elements representing the brand's core values, including diversity, creativity, fun, empathy, innovation, care, and curiosity. These elements are versatile and can be used independently.
For the color palette, we chose a beige base to evoke a sense of warmth, paired with bright, lively colors to represent creativity, imagination, and the diversity of the children.
