Chef World Tour (CWT) is collaborating with Raffles Hotel to present Chef Jose Luis
Hinostraza & Chef Ben Ing, both world renowned chefs and also Noma alumni chef for the
first time ever in Singapore, at the Bar & Billiard Room located in raffle hotel.
What we design
Logo designed in a logotype style for clear readability and memorability. Combine a font that communicates luxury along with a script font to convey a sense of craft, delivered
directly from the chef.
The concept that blooming is exploring the unexpected, always trying new things. In this design direction, the graphic element derives from a top view of a dish, combining patterns to represent completely new culinary. These foods introduce flavours and experiences that we have never tried before. We can't know what will be served on the dish until we really taste it.
Vibrant colours are used to infuse vitality and showcase diversity, creating an exciting and lively impression.
