A journey of discovery in every scent
Inspired by East & West, trade & tradition
1602
What we design
We started by defining the brand character as an Explorer—a seeker of new discoveries while maintaining a heritage, luxury, and timeless appeal.
The logo is a logotype featuring “F&J,” derived from the full name Flette & Jo, using a serif font to evoke a classic and heritage feel.
Inspired by the brand’s historical background—a journey from Europe to Asia in the 15th-16th century—we chose a white and blue color palette, reminiscent of Chinese porcelain, a treasured artifact of that era.
To reinforce the brand identity, we created a custom pattern as a signature visual element and curated brand imagery with illustrations inspired by 15th-16th century artwork, aligning with the brand’s concept.
