Groovegrub is a healthy snack brand made from crickets, offering a high-protein alternative for health-conscious young consumers. It’s a nutritious and sustainable option that can be enjoyed as a replacement for traditional snacks.
What we design
Insects, especially crickets, may not seem appetizing to most people, our design approach focuses on making them feel friendlier and more appealing to young consumers.
We drew inspiration from the concept of "Summer Cricket", as summer represents a holiday season—a time of fun and relaxation. This theme helps the brand feel cheerful, vibrant, and inviting.
The logo is a logotype, incorporating insect wings as a design element and a smiling detail, symbolizing the joy of enjoying the snack.
For the color palette, we chose bright and lively colors to enhance the fresh and playful feel of the brand.
Additionally, we created flat-style illustrations of the snacks to make the products look more approachable and easy to enjoy.
