Proud stands for the deliver that High quality dairy product from chiangmai. At the same time Proud take care and alway support farmer. This has allowed us to create an impactful brand that isn’t just about functional product benefit but also speaks to the brand’s worldview about story behid brand.
What we design
For this project, we started by naming the brand. The word "Proud" reflects the pride of farmers in delivering high-quality products to consumers. We designed the brand character to be fun and approachable.
The logotype features a rounded font to create a friendly feel, while the curved line below represents a smile—symbolizing the joy of receiving high-quality milk from dedicated farmers. Above the logo, a milk droplet element reinforces the dairy concept.
The brand's colors, blue and yellow, represent a bright sky over green fields and the warmth of happiness. We use a bold, uppercase font as the brand's core identity, conveying sincerity, reliability, and strength.
